What is Google AdMob?

AdMob

What is Google AdMob?

 AdMob is an advertising network launched by Google. With AdMob, you can place ads in your mobile applications and games, and earn revenue through your app or game.

Why AdMob?

Since AdMob is a platform provided by Google, just like Adsense, I can say that it is safer compared to many other ad platforms. At the very least, I can say that they won’t withhold your money.

Because it contains ads from many advertisers, there will not be problems such as ads not showing, and due to this variety, you will be able to place many types of ads within your application.

The fact that it also includes many ad units like banner, interstitial, rewarded, and rewarded interstitial ads is another reason to choose AdMob. Having so many ad units is also quite good for your application. With ad types such as using rewarded ads for opening a box in a game or interstitial ads during game loading, you can disturb the user the least and earn the most revenue.

It is quite secure for both advertisers and publishers. What I mean by secure is this:

If the publisher clicks on the ads that appear in their own app, such ads are considered invalid and cannot be paid out. However, the advertiser does not have the luxury of not paying the publisher. In short, the best part of AdMob is that if the user sees or clicks the ad, your payment is guaranteed.

Being able to serve ads for both Android and iOS platforms.

Having ready-made packages for game engines such as Unity and Unreal Engine, and its ease of use, can be a major reason for game developers to prefer AdMob.

What is the Minimum Payment Amount?

AdMob's payment threshold, like other Google ad platforms, is at least 200 TL per month.

AdMob Ad Types

Banner: Banner ads are the fixed ads that are constantly shown at a certain position on the screen.
Interstitial: Interstitial ads are the ads that appear when a scene first opens in your app. They are designed to appear when transitioning from one page to another and occupy the entire screen.
Rewarded Interstitial: These are ads at the same level as interstitial ads, but they usually consist of videos. If the user does not close the video, a reward must be given within the app/game at the end of the ad.
Rewarded: These are full-screen video ads usually at least 5 seconds long, watched by users to win an object or box, mostly used in games. A reward must be given to the user at the end of the ad.
Native Advanced: These are ads that appear very similarly to the app's appearance. They are like banner ads.
App Open: This is the ad unit that appears on the loading screen when the user opens the app.