What is Google Ads?

Google Ads is a platform where you can advertise your product, application, or anything you wish to market on Google’s search engine, on YouTube, and on platforms offered to users by developers cooperating with Google.

I want to explain a bit about the concept of developers who cooperate with Google. Because even someone who uses Admob ads in their application or someone who uses Adsense on their website, even without a direct connection to Google, can be considered as collaborating with Google. Because these two platforms are platforms – tools – provided by Google.

So, as we understand, Google Ads is a marketing tool that allows you to advertise your product anywhere associated with Google.

Google Ads was first launched in November 2000 as Google Adwords.

It has more than 1 million users and is one of the best ways to deliver ads online.

Why Should I Use Google Ads?

This may be the most important part of this article, so let’s try to explain why you should use Google Ads.

Reliability

First and foremost, I can definitely say reliability because with any x platform or tool where you publish ads, you will pay per click, and it is very important that these clicks are genuine. This is where Google sets strict rules on the sites, applications, or any x platform that contains its ads, stating that users should not click their own ads or have their friends click them.

It imposes strict penalties on those who deliberately click or have others click on the ads and refunds the money earned from those clicks back to the advertiser.

There is even a situation where not only one's own circle but also those who deliberately place ads in spots where users might accidentally click are penalized, so the budget set aside for advertising works efficiently and the rate of fake clicks is kept to a minimum.

Right Target - Audience

Nowadays, we all know that, as much as ad impressions matter, it is also very important that ads are shown to the right people. That’s why Google is very successful at directing the most suitable customers to your product.

By taking into account factors such as users’ search histories, and the videos they watch on YouTube, Google manages to show the right ad to the right user at the right time. This way, your ads achieve their targets much more effectively compared to a TV or newspaper ad.

The right target works well not only for online businesses but also for local businesses. Thanks to users who use Google Maps, Google knows users’ locations and can show your business’s ad to people near your local business, directing these customers to your business.

Multiple Ad Network

We can say that Google is very popular online and offers many services across a huge part of the internet.

So, your ad won’t only be published on a single medium or platform, but across many platforms.

• Websites
• Mobile applications
• Google search results
• Shopping ads
• On YouTube 
• and others..

What Can Google Ads Be Used For?

Google Ads can be used for anything you want to market.

If I need to give examples of these:

1. Attract users to your website
2. Sell a physical product
3. Increase the subscriber count of your YouTube channel
4. Attract users to your mobile application
5. Attract players to your mobile game
6. Attract users to a game you published on Steam
7. Sell tickets for a concert you will hold

How Does Google Ads Pricing Work?