What is SEM?

What is SEM?

When SEM (Search Engine Marketing) is translated into Turkish, it means search engine marketing, and to briefly explain, SEM refers to the ads you give to search engines like Google.
When you do a search on Google, the websites that appear at the top and have an "ad" label underneath them are exactly the websites that have been boosted by SEM, and they are very good examples of SEM.

Differences Between SEM and SEO

We can briefly present to you the differences between SEM and SEO as follows;
SEO requires long-term effort but the results are long-lasting, while SEM is implemented very quickly and has instant results.
If you know SEO, you can do it for free, SEM depends on the money you are willing to pay, and SEM will always be more expensive than SEO.
Even if you stop doing SEO, your site will only start to lose rank in search engines after 5-6 months, but in SEM, your site starts to drop in the search engines the moment you stop investing money.
SEM ensures your site rises only in the search engines where you advertise, while SEO helps your site rank higher in all search engines it is optimized for.

Concepts Related to SEM

1. Click Through (Click)
2. Click Through Rate (CTR)
3. Impression (Impression/View)
4. Conversion (Conversion)
5. Conversion Rate
6. Adserver
7. Pay Per Click (PPC)
8. Cost Per Click (CPC)
9. Cost Per Action (CPA)
10. Cost Per Lead (CPL)
11. Cost Per Mile (CPM)
12. Cost Per Sale (CPS)
13. Cost Per Impression (CPI)