What is SEO?
What is SEO?
SEO is translated into Turkish as Search Engine Optimization and refers to whether your site is suitable for being at the top in search engines like Google.With SEO, your site rises higher in search results and the number of users entering your site increases over time.
Why is SEO Important?
SEO is generally important to attract users to your site and to rank higher in search engines.While the click-through rate for the first result in a search without Adsense is around 90-100%, it is about 70% for the second result and about 30% for the third result. Therefore, it is very important for your site to be highly optimized for search engines.
Additionally, if a website attracts users through advertising and stops paying for ads, the number of users visiting the site decreases. However, a site that naturally rises in searches through SEO will continue to attract a high number of users for up to 6 months even if SEO work stops.
What is Important for SEO?
Domain Name
Yes, your website's domain name is important for SEO. For example, a user searching under the name "kahve dünyası" will first encounter a website like "kahve-dunyasi.com".
Site Speed
Site speed is also very effective because major search engines like Google pay great attention to this and rank sites according to their speed and content.
Mobile Compatibility
Especially for websites targeting mobile audiences, mobile compatibility and AMP system are indispensable for mobile sites today. If you notice when researching a site on your mobile device, AMP sites, which are mobile-optimized by Google, always rank higher. The acronym AMP stands for Accelerated Mobile Pages.
Site Content
Your site content is the most important part among these because copied content, unoriginal content, or excessively long/short information will reduce the time spent on your site, and this will have a negative impact on your site's SEO.
Your content should be of sufficient length and highly informative.
Content that provides accurate information to the user in the correct way can be called SEO-friendly content.
Meta Tags
Meta Tags are tags that provide information about your site's content while being crawled by search engines and determine how your site will be recorded in search engines as a result of crawling.
Although their correct use is not as important as before, it is still significant.
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